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A Business Without An Online Presence Is Missing Out On A Goldmine Of Potential Customers

Marketing on the Internet is not really a choice

anymore, but has almost become a necessity in today's

marketplace. No company can afford to ignore the fact

that online marketing is now a multi-billion-dollar

business. Those businesses without an online presence

are missing out on a goldmine of potential customers.

Like anything, there are exceptions to the rule and

marketing on the Internet may not suit absolutely

every business. However, claiming to be the exception

is often a disguise for making excuses.

Reality is; that some businesses fail to appreciate the

revenue potential of Internet marketing. Others simply

fear change, or put Internet marketing in the too hard

basket and hope that it will go away. Unfortunately

for them, Internet marketing is growing every day.

There will come a time when they will lose business,

simply because they lack an Internet presence.

For many businesses, that day has already arrived.

Here are 12 reasons why businesses without an online

presence are missing out on a goldmine of potential

customers:

1. Technology To Compete - In bygone days, a small

business usually lacked the resources of their larger

competitors. Now even a small business can access much

of the same technology as the giant corporations. They

too can use auto-responders, accept online payments

and even deliver products over the Internet.

2. Niche Markets Abound – The Internet has opened

up all sorts of niche marketing opportunities that either

never existed before, or were too expensive to tap into.

3. Lifting The Profile – With a professionally designed

web site, it’s now easy for a small business on the

Internet to have the appearance and credibility of

being a large corporation.

4. Low Cost - Compared to other media, the Internet

enables a business to advertise at considerably

lower prices. It may not be a replacement for other

marketing, but the Internet is generally cheaper

than advertising on television, radio, or in

newspapers, magazines and even by direct mail.

As an example; posting out a mailing to customers

will probably cost around $1.50 a pop (allowing for

printing, postage etc), whereas to email the same

message to customers costs next to nothing!

5. Open 24/7 - By automating a web site, a business

can be open 24 hours a day, 7 days a week. No extra

staff costs and no overtime rates to pay!

6. Serving The Local Area – Not everyone wants to

take the time to drive all over town to shop. It is a fast

moving world and it seems that we all want things to

be quick and easy. Using the Internet is a quick and

easy way for people to access information about

products and services from the comfort, convenience

and privacy of their own home. No fuel costs, no traffic

jams … no time wasted.

Locally based businesses can usually get a free

website listing in their local Internet directories.

7. Reaching A Global Audience - More countries

are getting on the Net each year. The Internet

breaks down geographical boundaries and

limitation. With the help of search engines,

people can now locate and buy products and

services from every corner of the world.

8. Customer Feedback Made Easy – The Internet

makes it possible to capture visitor information.

Keeping in touch (via email) helps to cultivate

long-term relationships. Also, the widespread use

of discussion forums is a popular way to get quick,

low-cost customer feedback.

9. Frequently Asked Questions - Questions that

may normally be answered by phone can be answered

on the Internet. A website can list the answers to

the most frequently asked product or service related

questions. This can save on phone bills and free up

a lot of time and maybe an extra employee.

10. Interactivity – The Internet is much more dynamic

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than a few years ago. Some examples of this include:

- Automatic product updates through the use of

databases.

- Automatic web site content and image changing.

- The increasingly common use of live video and

audio streaming.

These and other Internet service can save money

and increase business efficiency. They can also

open the door to exciting new marketing opportunities.

11. Test Marketing New Products – The Internet

offers quick and easy ways to conduct low-cost

market research. A questionnaire on a web site,

or by email, can test very quickly and inexpensively

whether a product gets a good response. What’s more,

different offers or marketing approaches can be

tested using different pages on the same website.

12. Use of Time Sensitive Promotions – It is

easy to quickly change promotions or offers

on the Internet. Emails can be sent out or a

website offer changed almost instantly. Time

sensitive promotions such as running contests,

or product specials can be a good way to attract

traffic and sales to an online business.

For those who haven't developed a web site for

their business yet, now could be a good time to

start. Local competitors may already have one.

And remember; it’s now much easier for almost

any business to tap into almost any market,

from almost any geographical location.

That’s why I say - Marketing on the Internet is

not really a choice anymore. It has almost become

a necessity in today's marketplace.

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